This year with brand new marketing heads at the vanguard, Coke and Pepsi are aiming their firepower right into the consumers' homes But in the end Both products are still available today but in a long. Summer 2004 will bring more price battles, flavour variants and no-holds-barred advertising Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Both Coca-Cola and Pepsi both used advertising to influence people to buy their product. After the setbacks of last year, both the cola majors get their gloves on.
Brand Equity brings you the inside story of a battle that's likely to get bloodier this summer.Īnd the big boys turn out to play. "India is a beverage battlefield for 2003," Pepsi's Asia chief Ronald McEachern said recently. Pepsi, for once on the defensive, is getting lucky - the men in blue aren't just looking cute, they're rocking. Theres an age-old question weve all been asked: Pepsi or Coke The public strongly prefers one. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. So the company turns for inspiration to the biggest pop. Coke's on top with Aamir Khan and its lethal P: Paanch. With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign.
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